Consumer Behavior in Marketing
Consumer behavior tells us what goes on in a consumer’s mind before buying a product or service. Consumer Behavior in Marketing It covers the factors…
Market Segmentation
Market segmentation is a process in which we divide the whole market into different segments of buyers. Each piece is distinct from the others and…
Marketing Strategy Process
Marketing Strategy is all about using your limited marketing budget and time effectively to achieve your marketing goals. It tells you which marketing programs you…
Market Research Process
Market research is an important tool of marketing management. It is a process of gathering relevant information about the market. It helps find and understand…
Marketing Plan
The marketing plan is a written business document of a company. It contains all the necessary actions the company will undertake to achieve a specific…
Market Mix
Marketing Mix is also called the “Four P’s of Marketing” as it mainly focuses on product, price, place, and promotion. Market Mix The term “marketing…
What is Marketing
Marketing is a set of activities used to identify people’s needs and produce products or services to satisfy them. You must identify your target market…
